Senior SEO, High-Quality Content and Dad Jokes

I’ve been working in webcopy and marketing for 22 years. I have the skills and experience to produce quality copy that converts without a lot of hassle. But that’s not why you should work with me.

You should work with me because I’m a personality hire who gets results. I’ll hit deadlines, get conversions, build your E-E-A-T, and make you laugh while I’m doing it.

I’m also a team player. Marketing isn’t an island, and knowing how to turn leadership’s goals, sales’ priorities, and customer insights into content and campaigns that move business forward.

Ranking Isn’t Everything

There was a time when stuffing your content with keywords and ranking first was the endgame. This got you pages that technically ranked but didn’t serve users, build trust, or convert. All of that low-quality content hurt search quality, and the game changed.

These days, there is no quick fix, no tricks, and no shortcuts. If you want the results, you have to earn them. That doesn’t stop a lot of marketing teams from endlessly publishing content that doesn’t go anywhere. I can’t tell you how many meetings I’ve been in where vanity metrics were celebrated. All the traffic in the world doesn’t matter if you’re not pulling in the right visitors and getting them to take the right actions.

What Gets You Results?

You might not like the answer, but if you want to get more conversions, you have to put out truly high-quality content that’s built for the way people search and solves real problems. Voice search, AI overviews, and user behavior reward different things now. The user experience on your website counts more than ever. It’s more than just adding a FAQ page, it’s having the skills, experieince and intuition to build human-first content.

Check Out My Past Work

My portfolio may not be the most exciting work out there, but high-quality content isn’t always flashy or provocative. I specialize in compliance-heavy industries like real estate, finance, life science, and automotive. I can write plucky blogs that show off our brand personality, internal documentation that keeps your teams on the same page, or detailed technical documentation.

Take a look at my blog for insights into my workprocess when you’re done with my portfolio, then shoot me a message with your project details. Let’s get to work!